Does your business need a website redesign?

by Admin 8. June 2011 08:14

There are probably dozens and dozens of reasons people supply about why they do (or, gasp! do not) need their website redesigned.

Here are a few of the most likely issues confronting your website, though:

1. Your current Website’s design is outdated.


This is the most common reason, and users know in an instant if a website is up to date or not, simply by the way that it looks. Websites with fuzzy or broken images, hard to read text and outdated layout are often skipped right over as web surfers often automatically assume that the website is years old and will have nothing valuable to offer. Think about it in real-life terms. If you see a dilapidated building on the street, with it’s sign barely hanging on and boarded up windows, are you likely to even give it a second glance, let alone attempt to go inside?

2. People aren’t sticking around.

 

While a design can be up to date aesthetically, it may be lacking in functionality, and so users are getting confused when they first get to the site and subsequently are turned away. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.

3. Not enough traffic.

 

Of course, you may find yourself with a nice looking site, and it may even be functional, but you’re just not seeing any traffic. If your site has been around for awhile, a lack of traffic indicates that you’re not doing well with the search engines. This could be caused by the fact that your site wasn’t built correctly, or that you need to work on the content presented therein.

4. Your company has grown.

 

This is one of the better reasons to redesign. Your company is growing, whether in your physical store locations or online, and you need to expand to accomodate this growth.

(Xplore Studio gives credit to ClickNathan)

 

So if you think that your website might be due for a redesign, contact us at Xplore Studio and we can find a cost effective solution that fits your budget.

Andrea

 

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Online Marketing & SEO | Websites

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