Posters for school in Durbanville

by Admin 15. August 2012 04:27

Xplore Studio designed and printed posters for a nursery school based in Durbanville.

It was so much fun to play around with colourful kids art!

Contact Xplore Studio for any of your graphic design needs, such as posters, flyers, brochures, vouchers, invitations etc.

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Graphic Design

New logo and website for art designer

by Admin 29. June 2012 03:38

The name, "I Just Love It", says it all. Once you see the unique paintings and sketches created by Lindi Scholts, you would just love it!

Lindi specializes in custom made painting on canvasses and also pastel sketches from photos. Lindi amaze me with her passion for life, warm personality and energy that can be seen from a distance. Her talent not only stops there, she makes the most beautiful crocheting beanies for babies, kids and adults.

Lindi approached Xplore Studio to design a logo for her business as well as a website for her products. We could easily portray her designs, since she knew exactly what she wanted. The website was developed so that she can upload her latest product details and photographs.

Have a look at the I Just Love It website at www.ijustloveit.co.za and join her facebook page here for regular updates.

Tags:

Graphic Design | Websites

BioFitBody Business Cards

by Admin 29. April 2012 05:32

Xplore Studio has designed double-sided business cards for Glynn Moolman from BioFitBody.

Glynn, a registered biokineticist started his own business last year and we have also helped him with the design of his logo and website

Please contact us, to "xplore" any of your design needs for your business.

Tags:

Graphic Design

Business Cards for Madeleine Pretorius

by Admin 5. March 2012 04:16

Xplore Studio designed a very feminine but strong looking business card for an industrial psychologist, Madeleine Pretorius.

 

The business cards have been laminated on both sides, giving it that extra thickness. Gloss UV Varnish has been put on the front, only on the "leaf-artwork" giving it that professional touch.

 

Your business card is part of your first impression, make it positive by giving something unique. To get a quote on the design and printing of business cards, brochures, pamplets or any marketing material, please send us an email to info@xplorestudio.co.za.

 

 

Marlene

Tags:

Clients | Graphic Design

How important is social media on my website?

by Admin 17. October 2011 13:51

Facebook and Twitter are not just for teenagers any more. Nowadays, more and more businesses are using these to build an interested online community. Consider starting a blog where you post relevant articles about your industry, your products, new developments, and upcoming events. Providing a forum where your customers can interact with you and other customers and share knowledge helps to build your company’s brand and positioning.

You can post press releases on your website and/or blog by simply writing an article, then link to them on Facebook, LinkedIn, and Twitter. Xplore Studio will be able to include “share” buttons so that visitors can easily share your content.

Setting up social media channels for marketing purposes is a great way to improve the company’s image that is it’s trustworthiness in the eyes of it’s customers. Contact Xplore Studio to help you to design a website that is attactive, informative and setup on a high standard.

Marlene

Tags:

Clients | Graphic Design | Promotions | Websites | Clients | Graphic Design | Promotions | Websites

Welcome aboard on the Xplore train Gerda!

by Admin 23. September 2011 05:07

A warm welcome to Gerda van Zyl, our new graphic designer at Xplore Studio!!!

 

Gerda joined us about a month ago in assisting with graphic design, corporate id's, logo's, web design, print ready artwork and branding & advertising for our clients. Gerda not only has years of experience in this field of work, but she did some amazing designs for clients such as Sarie, Old Mutual, Ken Forrester Wines, Linton Park Wines, Scramble Productions, Leisure Travel International, and the list goes on...

 

So, be sure to contact us if you need any of the above services done for your business, a refresher on your website, or even if you just want to meet Gerda.

Marlene 

Tags:

Advertising | Clients | Corporate Identity | General | Graphic Design | Online Marketing & SEO | Websites

Corporate Identity Tips

by Admin 12. August 2011 13:55

We cannot put enough emphasis on how important a well designed corporate identity can be for your business.

Before we give you a few pointers on the design of your corporate identity, we will first define the term corporate identity.

What is a Corporate Identity?

 
The corporate identity of a company refers to the external personality that is projected by a specific company to the public and others in the same market or field.  The corporate identity will help determine how others view the company as a whole; this also has a lot to do with public image control. A corporate identity includes branding and logos, marketing and advertising. These will have a specific and consistent colour scheme and design to assist in ensuring that the brand and company is recognisable and well known for years to come. Your corporate identity should profile and visualise the company's ideas, concept and character.

Corporate identity is also centred on effective communication between the company and the public. Some examples of communication with regards to corporate identity include press releases, advertisements, articles and other forms of communication. Focusing on behaviour and morals is also an important feature in corporate identity. When considering a corporate identity, it is crucial that you answer the following question: when a customer thinks about my company, what qualities, goals, purpose and impression comes to mind? Remember corporate identity is all about your image and how it will attract your potential target market.


Corporate Identity Tips 

    Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the logo and catch phrase can catch people's attention and can be remember and stored in their memory.

    If your logo design is too fancy and over the top it will no be able to be placed on a number of different surfaces from letterheads to billboards.

    If you decide to use colours, it is important that you bare in mind that you need to stick to these colours and they need to be consistent throughout your packaging and advertising. Choose colours that are complimentary and memorable.

    When designing your logo, be sure to keep it unique, simple and original.

    You need to pay careful attention to your corporate identity as it is often the first impression people will have of your company. This can be achieved by building your brand and carefully marketing your product.

    Branding includes logo design as well as business cards, adverts and brochures.  These will describe your business's products, services and specialities. These are also used to create brand awareness and knowledge about your company and what it offers.

    It is important that you know what your company stands for and what they want to achieve.

    The identity needs to be consistent throughout all your campaigns and products.

    You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using your business.

    Limit the number of fonts you use in your logo and branding. This is because too many can become confusing and appear chaotic. Some good examples are "Avant Garde" and "Optima".

    Your corporate identity consists of 3 very important elements; these include the company name, logo and tagline.

    The logo, branding and general appearance of your company needs to be professional and shows that you mean business.

    Items that can be used to improve your corporate identity: business cards, letterheads, brochures, website and adverts.

    Remember visual interpretation is very important and can be used to your advantage.

    Conduct research by visiting competitor's websites. This will allow you to get ideas on designs that are pleasing to the eye and memorable.

    Avoid using clipart; it can look cheap and unprofessional. If you want to design your own logo, hire Optimus01 to help you to create a unique, memorable and special one.

    Only choose 2 colours when creating your corporate identity. This is also a cost effective way to design your logo and corporate identity.

    The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both very big and small sizes.

    When creating your corporate identity it is important that you include the phone number, email address, physical address, website URL and the products on all materials such as business cards, adverts and brochures.

    Look at your competitors and decide what you like and dislike.

    You will decide on the following for the corporate identity: colour, font, page layouts, and methods to achieve visual continuity and brand recognition for the brand.

    You also need to consider corporate communication such as advertising, PR and other information.

    It is important that you work on the ethics, norms and values of the company as a whole.

 

Xplore Studio gives credit to Optimus online thinking

 

It is never too late to invest in a well designed corporate identity, so do not hesitate - contact us today.

 

Andrea

 

 

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Corporate Identity | Graphic Design

Why is branding so important?

by Admin 11. February 2011 04:20

Why is Branding so important?

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed. Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors.

OK, What is Branding?

  • Branding is the building of trust with employees, customers and stakeholders.
  • In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.
  • Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.
  • Customers trust strong brands because they know what to expect.
  • The term ‘brand’ should not be confused with Brand Identity or Corporate Identity. Brand Identity is an element of the brand experience and we’ll talk about brand identity below.


But... brands aren’t just for big companies, they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. We need to trust the people we do business with.

The benefits of branding and why should small businesses bother with it?


The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your targetaudience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.

Branding also develops the uniqueness of your product.

Marlene

 

Landscape Logo

by Admin 2. August 2010 05:07

The great thing about the line of work we are in is that we get to meet people from many different industries – and of course design for these industries.
 
We are busy giving FSA Property Services a revamp and I must admit that this is quite a fun project to work on.  FSA Property Services is a landscaping company based in Durbanville and excellent at what they do. Seeing as landscaping tends to let one think of creative layouts, we had a blast with Beaulah and her brand to cook up something simple but different.

We especially love the logo design with the roll on lawn and implemented this on the business card as well.

Look out for more of our design work to come...

 

Marlene 

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Clients | Corporate Identity | Graphic Design

How to choose the right Graphic Designer

by Admin 21. July 2010 07:02

Selecting the right woman for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.


There are several ways that clients go about searching for a graphic designer. Some of these include:

   1. Checking design companies and freelance graphic designers.
   2. Contacting established companies and their hired graphic designers.
   3. Asking your business associates and relatives who have previously hired a graphic designer.
   4. Posting free classified ads on online design forums.
   5. Selecting a graphic designer through an online design contest

 
Criteria for selecting the graphic designer:

While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below

   1. A Strong and Dynamic Design Portfolio:

A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.

   2. Good Interpersonal Skills:

A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
  
   3. Strong Marketing Skills:

While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
 
   4. Say No to Nepotism:

One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
  
   5. Professional Approach:

An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.

   6. Impressive testimonials and referrals:
     

Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a     similar treatment.

In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!

 

Marlene 

Tags:

Articles | Graphic Design


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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