Jacob Cass, a 23 year old graphic designer is featuring #1 on the Google search engine only by searching a few keyword for his business. “I don’t do any advertising at all” says Cass, “All of my business comes through my Web site”.
What he does possess: a Web site, justcreativedesign.com, that tops the results when you type “freelance graphic designer NYC” and its variations into Google, a feat Cass achieved through back-end fiddling, weekly blogging on design topics and intelligent site architecture.
According to a recent study by Optify, the first three organic (nonpaid) results in a Google search get 58.4 percent of clicks, with more than half of those going to the first entry. As a result, Cass never has to look for work; he claims to receive a half-million site visits a month ,and 15 substantial project leads a week.
If creating your own Web site has been on your someday-maybe list, it may be time to move that to-do up a few spots. If you’re a self-employed or creative professional, you already know that it’s essential to attracting new clients, showcasing your latest work and telling potential customers where to find you. If your career is corporate, a Web site isn’t going to replace Ye Olde Resume, but it’s a great place to showcase what a catch you are for employers.
So here it is, quick easy steps to create your own website:
STEP 1: Buy your domain name
This is an annual fee to keep your name out there. To host your website on the web, will cost you a minimum monthly fee. Contact Xplore Studio to help you set this up.
STEP 2: Map out your content
To improve your site’s visibility, you may also want to link up your Twitter, YouTube, LinkedIn and Facebook accounts.
“It’s absolutely crucial that anyone building a personal Web site integrate their social destinations into their site,” says Anthony Zarro, founder and managing partner of Drive Action Digital, a digital marketing agency. “You’re creating content that lives in multiple places that link to one another, which improves your SEO [search engine optimization].”
So can putting a blog on your site. As Cass can attest, a news stream rife with target keywords can drive traffic to your site through social media channels and searches. Cass regularly blasts his articles on design topics to the 42,267 Twitter followers who know him as @justcreative.
STEP 3: Choose a look and feel
This is where we come in… getting to know you better by sharing thoughts on what works best, what looks great and how to get there. Xplore Studio provide you with a flat image of the website and you decide if it works for you before we do the actual development on it. Xplore Studio also offer setup for WordPress websites and blogs at a minimal rate.
STEP 4: Remember, it’s all about you
“Any site, whether it’s a personal or brand site, should be emblematic of who you are,” says Zarro. “It should tell your story the way you want it to be told.”
STEP 5: Promote yourself
Once your site is built and optimized, don’t be shy. Put the URL in your e-mail signature and on your social media profiles. Get your friends to “like” it on Facebook and “plus one” you on Google+. If you do blog, send your posts out over your social media channels.
Contact Xplore Studio and we can help you to setup all the above at a cost-effective rate!
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