Why should a logo cost more than your lunch?

by Admin 4. June 2010 05:45

A logo is the very first impression people get of your company

Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…

A logo needs longevity

Once a logo is designed it will represent your company for many years.

A logo needs to be original

A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.

A logo should look professional

You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.

A logo should reflect the time and thought gone in to designing it

One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo:

  • The research – even if the budget is quite small I would expect at the very least to find out who the company’s main competitors are and how they present themselves
  • The brainstorming of ideas
  • The rough sketches
  • The 3rd and sometimes 4th logo options worked up on the computer
  • The amends, tweaking and further amends


A logo is the starting point of your whole corporate image

The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.

Xplore Studio gives credit to: Graphic Design Blog, UK

Marlene 

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Articles | Corporate Identity | Graphic Design

Revamp on Corporate Identity for Law Firm

by Admin 1. June 2010 08:46

Nielen Marais Jnr, a partner in KMI Law approached us to revamp their corporate look and identity. They are a well established law firm and required a fresher, modern look to reflect their proffesional services.

We provided KMI Law with three different logo concepts and they immediately decided to go with the logo displayed in the image above. We think it was a wise decision and love their new corporate image. Of course the new corporate identity had to be pulled through to all their business stationary and branding concepts – from their business cards to their letterheads.

It does not matter in which industry you find yourself, a corporate revamp always attracts attention!

Andrea

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Clients | Corporate Identity | Graphic Design

For Heavens Cake and Design Sake...

by Admin 16. April 2010 10:46

Xplore Studio is all about the big and the small. We design and develop websites for corporate biggies, but also cater for the design requirements of unique small businesses. One of the corporate identity designs we recently did was for an entrepreneur breaking into the cake and catering industry. For Heavens Cakes focus exclusively on creative cakes in the kids party and events industry. Marlizan Johannes is the owner of this quaint business and a fantasic client to work with.

We gave in to our feminine side and came up with these cute and fun loving designs – much like the owner!

Needless to say Marlizan loved the playful touch as this is the trademark of her business. If you ever need a cake for any special occasion or specifically a Kiddies Birthday party, do give Marlizan a call on 082 974 4716. We have first hand experience that her cakes taste as delicious as they look.

Although we are an all women team we do butch it up with corporate companies, so no matter what your business profile looks like – we can most certainly design it for you!


Marlene 


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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