Website for Biokineticist and Personal Trainer

by Admin 8. September 2011 01:27

Here's a website to motivate you guys to shape-up before summer!

Glynn Moolman is a registered biokineticist and personal trainer at a Durbanville healthclub. He asked Xplore Studio to help him with a new business logo and website.

Wanting a logo and website that are both professional and timeless, Xplore Studio ended up designing and developing it all in a jiffy. Glynn needed a website where he can list all his services, and boy there's a lot... Personal Training, Diets, Massages, any biokinetic services, suppliments to name a few.

Make an effort and visit his website at www.biofitbody.co.za to get motivated!

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Clients | Corporate Identity | General | Websites

Corporate Identity Tips

by Admin 12. August 2011 13:55

We cannot put enough emphasis on how important a well designed corporate identity can be for your business.

Before we give you a few pointers on the design of your corporate identity, we will first define the term corporate identity.

What is a Corporate Identity?

 
The corporate identity of a company refers to the external personality that is projected by a specific company to the public and others in the same market or field.  The corporate identity will help determine how others view the company as a whole; this also has a lot to do with public image control. A corporate identity includes branding and logos, marketing and advertising. These will have a specific and consistent colour scheme and design to assist in ensuring that the brand and company is recognisable and well known for years to come. Your corporate identity should profile and visualise the company's ideas, concept and character.

Corporate identity is also centred on effective communication between the company and the public. Some examples of communication with regards to corporate identity include press releases, advertisements, articles and other forms of communication. Focusing on behaviour and morals is also an important feature in corporate identity. When considering a corporate identity, it is crucial that you answer the following question: when a customer thinks about my company, what qualities, goals, purpose and impression comes to mind? Remember corporate identity is all about your image and how it will attract your potential target market.


Corporate Identity Tips 

    Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the logo and catch phrase can catch people's attention and can be remember and stored in their memory.

    If your logo design is too fancy and over the top it will no be able to be placed on a number of different surfaces from letterheads to billboards.

    If you decide to use colours, it is important that you bare in mind that you need to stick to these colours and they need to be consistent throughout your packaging and advertising. Choose colours that are complimentary and memorable.

    When designing your logo, be sure to keep it unique, simple and original.

    You need to pay careful attention to your corporate identity as it is often the first impression people will have of your company. This can be achieved by building your brand and carefully marketing your product.

    Branding includes logo design as well as business cards, adverts and brochures.  These will describe your business's products, services and specialities. These are also used to create brand awareness and knowledge about your company and what it offers.

    It is important that you know what your company stands for and what they want to achieve.

    The identity needs to be consistent throughout all your campaigns and products.

    You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using your business.

    Limit the number of fonts you use in your logo and branding. This is because too many can become confusing and appear chaotic. Some good examples are "Avant Garde" and "Optima".

    Your corporate identity consists of 3 very important elements; these include the company name, logo and tagline.

    The logo, branding and general appearance of your company needs to be professional and shows that you mean business.

    Items that can be used to improve your corporate identity: business cards, letterheads, brochures, website and adverts.

    Remember visual interpretation is very important and can be used to your advantage.

    Conduct research by visiting competitor's websites. This will allow you to get ideas on designs that are pleasing to the eye and memorable.

    Avoid using clipart; it can look cheap and unprofessional. If you want to design your own logo, hire Optimus01 to help you to create a unique, memorable and special one.

    Only choose 2 colours when creating your corporate identity. This is also a cost effective way to design your logo and corporate identity.

    The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both very big and small sizes.

    When creating your corporate identity it is important that you include the phone number, email address, physical address, website URL and the products on all materials such as business cards, adverts and brochures.

    Look at your competitors and decide what you like and dislike.

    You will decide on the following for the corporate identity: colour, font, page layouts, and methods to achieve visual continuity and brand recognition for the brand.

    You also need to consider corporate communication such as advertising, PR and other information.

    It is important that you work on the ethics, norms and values of the company as a whole.

 

Xplore Studio gives credit to Optimus online thinking

 

It is never too late to invest in a well designed corporate identity, so do not hesitate - contact us today.

 

Andrea

 

 

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Corporate Identity | Graphic Design

Why is branding so important?

by Admin 11. February 2011 04:20

Why is Branding so important?

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed. Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors.

OK, What is Branding?

  • Branding is the building of trust with employees, customers and stakeholders.
  • In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.
  • Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.
  • Customers trust strong brands because they know what to expect.
  • The term ‘brand’ should not be confused with Brand Identity or Corporate Identity. Brand Identity is an element of the brand experience and we’ll talk about brand identity below.


But... brands aren’t just for big companies, they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. We need to trust the people we do business with.

The benefits of branding and why should small businesses bother with it?


The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your targetaudience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.

Branding also develops the uniqueness of your product.

Marlene

 

Landscape Logo

by Admin 2. August 2010 05:07

The great thing about the line of work we are in is that we get to meet people from many different industries – and of course design for these industries.
 
We are busy giving FSA Property Services a revamp and I must admit that this is quite a fun project to work on.  FSA Property Services is a landscaping company based in Durbanville and excellent at what they do. Seeing as landscaping tends to let one think of creative layouts, we had a blast with Beaulah and her brand to cook up something simple but different.

We especially love the logo design with the roll on lawn and implemented this on the business card as well.

Look out for more of our design work to come...

 

Marlene 

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Clients | Corporate Identity | Graphic Design

The importance of a well designed Corporate Identity

by Admin 28. June 2010 04:11

Corporate Identity is "persona" of an organization that is designed in accordance with your business objectives to facilitate the achievement of your actual goals. In general, it includes a logo and supporting elements commonly assembled within a set of rules. These rules administer how the identity is functional and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual stability and brand acknowledgment across all physical, web, and electronic manifestations of the brand.

 

Corporate identity is composed of three parts:

• Corporate designs (logos, flyers, brochures, business cards, and stationary)
• Corporate communication (commercials, public relations, and information)
• Corporate behavior (internal values, ethics and norms)

Corporate designs have become a worldwide procedure for promoting companies and improving corporate culture. Logo, flyers, letter heads, company brochures, executive's business cards and other stationary like envelopes and things determine your corporate identity.

Your Logo is the illustration of your business. It gives the first impression of a business. Before starting a business, much stress is given to a perfect logo design. Our logo design experts understand the importance of logo for your business identity as well as its impact in your business. They design your logo according to the name of company and the business product or service you are going to offer.

A perfect logo gives unique identity to the business and, it is as important to the business as the business name.

Brochures Design - Brochures usually come into play so one can make a smart buying decision. Someone selling a product or service, knowing what type of brochure you need to advertise your products and services is critical to turning your prospective customers into paying customers.

The organization has to focus on these small yet important aspects of identity. This is very much important in marketing prospects, because at that time you interact with people using your stationary only. The most important thing your marketing person carries with them is your name and business card, so these things are important and should be taken care of properly.

Marlene

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Articles | Corporate Identity

Revamp on Corporate Identity for Law Firm

by Admin 1. June 2010 08:46

Nielen Marais Jnr, a partner in KMI Law approached us to revamp their corporate look and identity. They are a well established law firm and required a fresher, modern look to reflect their proffesional services.

We provided KMI Law with three different logo concepts and they immediately decided to go with the logo displayed in the image above. We think it was a wise decision and love their new corporate image. Of course the new corporate identity had to be pulled through to all their business stationary and branding concepts – from their business cards to their letterheads.

It does not matter in which industry you find yourself, a corporate revamp always attracts attention!

Andrea

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Clients | Corporate Identity | Graphic Design

For Heavens Cake and Design Sake...

by Admin 16. April 2010 10:46

Xplore Studio is all about the big and the small. We design and develop websites for corporate biggies, but also cater for the design requirements of unique small businesses. One of the corporate identity designs we recently did was for an entrepreneur breaking into the cake and catering industry. For Heavens Cakes focus exclusively on creative cakes in the kids party and events industry. Marlizan Johannes is the owner of this quaint business and a fantasic client to work with.

We gave in to our feminine side and came up with these cute and fun loving designs – much like the owner!

Needless to say Marlizan loved the playful touch as this is the trademark of her business. If you ever need a cake for any special occasion or specifically a Kiddies Birthday party, do give Marlizan a call on 082 974 4716. We have first hand experience that her cakes taste as delicious as they look.

Although we are an all women team we do butch it up with corporate companies, so no matter what your business profile looks like – we can most certainly design it for you!


Marlene 


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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