Why is branding so important?

by Admin 11. February 2011 04:20

Why is Branding so important?

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed. Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors.

OK, What is Branding?

  • Branding is the building of trust with employees, customers and stakeholders.
  • In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.
  • Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.
  • Customers trust strong brands because they know what to expect.
  • The term ‘brand’ should not be confused with Brand Identity or Corporate Identity. Brand Identity is an element of the brand experience and we’ll talk about brand identity below.


But... brands aren’t just for big companies, they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. We need to trust the people we do business with.

The benefits of branding and why should small businesses bother with it?


The most important reason is that it can help increase your sales. This means that when you need to increase your prices (because you are a small company, and there are only so many hours in the day) then your targetaudience will be accepting of your price increase. Think about it like this - if your company is built upon a solid brand base, you can build up to the next stage successfully without losing the trust of your customers.

Branding also encourages confidence and trust in your product/service - If you do experience a one-off issue with a product or service, your customers would be more likely to understand, if your brand ethos proves that you’ll do what it takes to resolve the problem.

Branding also develops the uniqueness of your product.

Marlene

 

The blondes are back

by Admin 10. January 2011 03:28

Although we had a short, but fun filled break, we are fully recharged and on a mission for the new year. We would like to thank all our clients for your support in 2010 and we look forward to working with you during the course of this year.

Xplore Studio is back at the office and already we’ve started with a bang. Our projects lined up for this month are well on track and we had no choice but to get out of those holiday vibes and get into our thinking caps.


We are very excited about 2011 and we know that Xplore Studio will reach new heights. So if you are interested in a brand new custom designed website, corporate identity, logo or branding contact us so that we can wow you with our talent.


May 2011 be your best year yet…


Andrea

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General

Landscape Logo

by Admin 2. August 2010 05:07

The great thing about the line of work we are in is that we get to meet people from many different industries – and of course design for these industries.
 
We are busy giving FSA Property Services a revamp and I must admit that this is quite a fun project to work on.  FSA Property Services is a landscaping company based in Durbanville and excellent at what they do. Seeing as landscaping tends to let one think of creative layouts, we had a blast with Beaulah and her brand to cook up something simple but different.

We especially love the logo design with the roll on lawn and implemented this on the business card as well.

Look out for more of our design work to come...

 

Marlene 

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Clients | Corporate Identity | Graphic Design

The importance of a well designed Corporate Identity

by Admin 28. June 2010 04:11

Corporate Identity is "persona" of an organization that is designed in accordance with your business objectives to facilitate the achievement of your actual goals. In general, it includes a logo and supporting elements commonly assembled within a set of rules. These rules administer how the identity is functional and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual stability and brand acknowledgment across all physical, web, and electronic manifestations of the brand.

 

Corporate identity is composed of three parts:

• Corporate designs (logos, flyers, brochures, business cards, and stationary)
• Corporate communication (commercials, public relations, and information)
• Corporate behavior (internal values, ethics and norms)

Corporate designs have become a worldwide procedure for promoting companies and improving corporate culture. Logo, flyers, letter heads, company brochures, executive's business cards and other stationary like envelopes and things determine your corporate identity.

Your Logo is the illustration of your business. It gives the first impression of a business. Before starting a business, much stress is given to a perfect logo design. Our logo design experts understand the importance of logo for your business identity as well as its impact in your business. They design your logo according to the name of company and the business product or service you are going to offer.

A perfect logo gives unique identity to the business and, it is as important to the business as the business name.

Brochures Design - Brochures usually come into play so one can make a smart buying decision. Someone selling a product or service, knowing what type of brochure you need to advertise your products and services is critical to turning your prospective customers into paying customers.

The organization has to focus on these small yet important aspects of identity. This is very much important in marketing prospects, because at that time you interact with people using your stationary only. The most important thing your marketing person carries with them is your name and business card, so these things are important and should be taken care of properly.

Marlene

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Articles | Corporate Identity

Welcome to our first blog post!

by Admin 6. April 2010 17:04

Welcome to our official first of many blog posts to come.

I would like to make use of this opportunity to refresh your memory of who exactly Xplore Studio is and what we can do for you…

Let’s start from scratch…

We are a Cape Town based Advertising, Marketing and Design Company with a dedicated team of professionals who specialise in creative and practical Corporate Identity Design and Branding. Our services also include affordable Website Design and aggressive Online Marketing.

Our Services include, but are not limited to the following:

Graphic Design

With a wide range of graphic design services we can serve your company’s every desire. We specialize in the design of your corporate identity, branding, advertising materials as well as the design of your website.

Logo Design

A logo is your window to the world! Whatever the image your company wishes to project, we will design and develop a logo that will suit the image your company desire.

Corporate Identity

What exactly is corporate identity? This includes your business’s logo design, business cards, letterheads, complimentary slips, etc
Corporate identity is the most important aspect of creating your company’s image and is crucial to the face of your business.

Branding and Advertising

At Xplore Studio we build brands that create value and meet your business’s unique requirements.
Advertising also plays an ever increasing role in the success of your business. Effective advertising strategies that are both striking and persuasive are at the core of our advertising campaigns.

Website Design

You probably already know how important it is to have a well designed website.
We design and develop from scratch or give your existing site a complete facelift. We design and develop economically and professionally with added services to maintain the website once it is up.

Hosting Packages

Hosting is a fundamental part of any website – trust us to take care of all your hosting needs while you can rest assured that you are getting the best internet hosting has to offer
Cost-effective, secure and stable hosting with a guaranteed up time of 99% is what you get at Xplore Studio.

Online marketing

Our search engine optimization and internet marketing services make your website work!
Xplore Studio gives you excellent exposure and online presence on all the major search engines.Increase your website contacts, referrals, hot leads and customer conversions by getting a higher volume of expertly targeted website traffic to your website with Xplore Studio.

This is Xplore Studio in a nutshell!


Keep an eye out for our forthcoming and interesting articles on just about everything linked to Graphic Design, Web development, branding, advertising and online marketing.

Marlene

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Articles


Please send your queries or any info directly to info@xplorestudio.co.za and we will contact you as soon as possible.

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